Privacy Policy

Novacolor USA respects your privacy. This Privacy Policy explains how Novacolor USA, operated by Firenzecolor Enterprises Inc., collects, uses, and protects information submitted through our website, forms, online store, newsletter sign-ups, and related services.

Information We Collect

We may collect personal information that you voluntarily provide when you contact us, request technical support, submit a project, request an applicator, apply to become a dealer or distributor, subscribe to our newsletter, register for an event, or place an order.

This information may include your name, email address, phone number, business or organization name, mailing or project address, website or social media information, project details, product interests, uploaded files or photos, and any other information you choose to submit through our forms.

If you make a purchase, we may collect order, billing, shipping, and transaction-related information. Payment details may be processed by third-party payment providers and are not intentionally collected through our general website forms.

We may also collect limited technical information automatically, such as IP address, browser type, device information, pages visited, referral source, and website usage data through cookies, analytics tools, security tools, and similar technologies.

How We Use Your Information

We may use the information we collect to:

  • Respond to your questions, requests, and form submissions;
  • Provide technical support and customer service;
  • Process orders, requests, registrations, and event RSVPs;
  • Review project submissions, applicator requests, and dealer or distributor inquiries;
  • Communicate with you about products, services, promotions, and updates when permitted;
  • Improve our website, products, services, and customer experience;
  • Protect our website from spam, fraud, abuse, or security issues;
  • Comply with legal, regulatory, or business obligations.

Email Marketing

If you choose to subscribe to our newsletter or promotional emails, Novacolor USA may send you product updates, special offers, promotions, announcements, design inspiration, and related marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.

Cookies and Website Tracking

Our website may use cookies and similar technologies to help the website function properly, remember preferences, support shopping cart features, understand website traffic, improve performance, and support advertising or analytics tools.

You may be able to disable or manage cookies through your browser settings. Please note that some website features may not work properly if cookies are disabled.

How We Share Information

Novacolor USA does not sell personal information for money. We may share information with trusted service providers and business partners who help us operate our website, process orders, manage email communications, provide analytics, deliver customer support, prevent spam, or perform other business services.

If you submit an applicator request, we may share your contact and project details with an authorized Novacolor USA representative, applicator, or related partner for the purpose of responding to your request.

If you submit photos, project information, or featured applicator materials, we may review and use those materials according to the consent or usage terms presented with that submission form.

We may also share information when required by law, to protect our rights or property, to prevent fraud or misuse, or in connection with a business transfer, merger, acquisition, or reorganization.

Third-Party Services and Links

Our website may include links to third-party websites, services, payment providers, social media platforms, analytics tools, or advertising platforms. These third parties may have their own privacy policies and practices. Novacolor USA is not responsible for the privacy practices or content of third-party websites.

Data Security

We use reasonable administrative, technical, and organizational measures to help protect the information submitted through our website. However, no website, email system, or online transmission can be guaranteed to be completely secure.

Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including customer service, business records, order history, legal compliance, dispute resolution, marketing preferences, and website security.

Your Choices

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable legal and business requirements. You may also unsubscribe from marketing emails at any time.

Depending on where you live, you may have additional privacy rights under applicable privacy laws. To make a privacy-related request, please contact us using the information below.

Children’s Privacy

Our website is intended for general business and consumer use and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or how your information is used, please contact us:

Novacolor USA
12987 SW 132nd Ct.
Miami, FL 33186
Phone: (877) 347-3693

Firenzecolor Enterprises Inc. is a subsidiary of San Marco Group S.p.A.

Last updated: April 30, 2026